FLASH CS3
User Guide
482
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Do you have adequate descriptions for navigating the site’s structure?
•
Is the SWF file content read when it is updated or refreshed?
•
If you change the context of any elements on the Stage (such as a button that changes from Play to Pause), is that
change announced by the screen reader?
No official tool is available for validating SWF files, unlike HTML validation. However, some third-party tools exist
to help you validate the file. For more information on these extensions, see
www.adobe.com/go/flash_extensions
.
Advertising with Flash
Using recommended dimensions
Use the Interactive Advertising Bureau (IAB) guidelines to set dimensions for your Flash advertisements. The
following table lists the recommended Interactive Marketing Unit (IMU) ad formats measurements:
When you create a FLA file from a template (Select File > New, and click the Templates tab), you see many of these
sizes.
Creating SWF file advertisements
Use these guidelines when you create advertisements:
•
Optimize your graphics. Make SWF file banner advertisements 15K or smaller.
Type of advertisement
Dimensions (pixels)
Wide skyscraper
160 x 600
Skyscraper
120 x 600
Half-page ad
300 x 600
Full banner
468 x 60
Half banner
234 x 60
Micro bar
88 x 31
Button 1
120 x 90
Button 2
120 x 60
Vertical banner
120 x 240
S
q
uare button
125 x 125
Leaderboard
728 x 90
Medium rectangle
300 x 250
S
q
uare pop-up
250 x 250
Vertical rectangle
240 x 400
Large rectangle
336 x 280
Rectangle
180 x 150