05
Market Advantage Program – Marketing and Sales
Acceleration Services
Alcatel-Lucent has been working hand-in-hand with clients
to support successful sales and marketing campaigns that help
providers meet revenue targets for new Hosted VoIP services.
The Market Advantage program portfolio includes:
• Go-to-Market Services
• Primary research data, target market definition,
offer definition, competitive analysis, channel analysis
• Sales and Marketing Tools and Collateral development
• End user collateral, sales documentation and training,
TCO analysis tools
• Demand Generation
• Lead generation program development and support;
pilot sales program development and support main
Customer benefits
Alcatel-Lucent’s VoIP for Enterprise Hosted IP PBX Service
provides the following benefits:
• Accelerate Time to Market
Service Providers gain speed and agility to launch new services
by utilizing Alcatel-Lucent’s network operations center
infrastructure, end-to-end OSS/BSS solution, streamlined
processes and integration expertise. Providers can focus on
driving revenue through successful sales and marketing
initiatives and may choose to augment their own expertise with
Alcatel-Lucent’s Market Advantage Program capabilities.
• Optimize Investments
With minimal upfront investments in the CAPEX and
operations infrastructure needed to launch a service, and a pay-
as-you-grow business model, the Alcatel-Lucent Hosted IP PBX
Service enables the Service Provider to align OPEX costs with
revenue. The Provider gains flexibility with minimal risk and
the ability to quickly launch new services.
• Lay the Groundwork for Future Network-Based
Service Delivery
The Alcatel-Lucent Hosted IP PBX Service provides the
platform onto which additional network-based services such
as fixed mobile convergence, managed security, presence and
location services can be delivered. The hosted services model
provides a flexible model for introducing new services based
on customer demand and is backed by the innovation,
carrier-grade technology and operational expertise delivered
in the Alcatel-Lucent Hosted Solutions model.
Pre-Deployment
Deployment
Post-Deployment
• Voice readiness assessment
• Network planning and design
• Security assessment
• Dial plan creation
• Subscriber migration plan
• Detailed project plan
• Staging
• Station review
Objectives
• Ensure the existing network can support the
QoS required for voice calls
• Plan for implementation
• Deploy a fully functional network in accordance
with contracted specifications
• Ensure user is fully versed in the
features/functionality
• Provide high network availability
• Create/execute plan for growth
• Physical site review
• Installation
• Network integration
• OSS integration
• Provisioning
• Existing user migration
• Dial Plan implementation
• Security implementation
• Data network upgrade
• Program management
• Administrator training
• End-user training
• Remote technical support
• On-Site technical support
• Repair & exchange service
• Growth planning
• Change management
• Network management
• Consulting
