11.4
Anzhelka Marketing
11
ENGINEERING EFFORT AND SOCIETAL IMPACTS
Figure 12: An artistic rendering of the Elev-8 frame.
booth every year at the Consumer Electronics Show in Las Vegas, and every
year it is packed with spectators.
Several steps were taken to improve the general aesthetics of the quadrotor
frame. All wiring was kept to a minimum and hidden wherever possible. The
PCB was designed to reduce the number of external components that had to
be connected with messy wires. All screws are black oxide coated to match the
black of the Delrin pieces. The PCB has a white solder mask to contrast with
the black color of the frame.
The Anzhelka Terminal GUI was designed to be intuitive and easy to use,
even without any experience. Functionality is divided into tabs for easy access.
The motors tab allows for intuitive control of the graph, and the motor table is
clear and easy to understand.
The thrust/torque test stand also had aesthetics in mind when it was de-
signed. The stand is build out of oak and finished in a way that makes the
wood almost glow. The metal pieces were sandblasted to create a matte finish.
Finally, all wiring was routed and organized as best as possible.
11.4
Anzhelka Marketing
We have worked on marketing this project as well. We selected the name
”Anzhelka” (meaning angelic in Russian) and made it the core identifier of
our project. We have developed the phoenix logo that is used on everything
that we produce. We have developed team T-shirts and a display board to
simultaneously educate and promote the project. We have a project domain
(anzhelka.com) and sensible web addresses. This project now has an identity
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