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Intelligent Viewfinder

Canon’s Intelligent Viewfinder is a transparent LCD in the viewfinder that

displays a variety of shooting information at the push of a button.  Unlike

other cameras where the representation of AF points and metering areas

are static, with the EOS 7D, they can be displayed, adjusted, and hidden,

in camera, with ease.  This means less distraction and more clarity to view

the image in its entirety.  The Intelligent Viewfinder even includes a Grid

display.  The EOS 7D even features a brilliant new Dual Axis Electronic Level

and tilt display that aids in achieving perfectly level shots, displaying both

roll and pitch in 1° increments, either superimposed in the viewfinder, or

on the new Clear View II LCD monitor.

New Metering System

The EOS 7D features Canon’s new, multi-layer 63-zone iFCL (intelligent Focus

Color Luminance) Metering System designed to compliment the 19-point AF

system.  By taking into account the color and luminosity surrounding chosen

AF point(s), this new system

delivers an entirely new level of

metering accuracy with an ideal

balance of foreground and back-

ground information and natural

color rendition no matter the

composition.  Canon’s Evaluative

metering mode, using an all new

metering algorithm, utilizes

information from the EOS 7D’s new AF system for more precise and consis-

tent exposure results.  Of course, the EOS 7D also offers Center-Weighted,

Partial and Spot metering modes.

when the subject is off-center.  ONE-SHOT AF mode is ideal for more static

subjects—the camera rapidly selects the optimum focusing point, and the

subject is instantly brought into focus even if it is off-center.  AI SERVO AF

mode is excellent for moving subjects.  Aided by a highly intelligent predic-

tive focusing algorithm, it precisely tracks subject movement across the

wide AF coverage area, automatically shifting the active focusing point as

required.  AI FOCUS AF mode, which automatically switches between One

Shot and AI Servo AF modes based on subject movement, is ideal for

shooting stop-and-go subjects.  In addition, Canon’s Light Source detection

AF automatically compensates the focus by taking into account artificial

lighting sources and making appropriate adjustments.  The EOS 7D’s new

Intelligent Macro focusing tracks the object or the camera’s movement

when shooting close-up, to ensure focus is never lost.  No matter what

mode chosen, the EOS 7D’s autofocus is fast, reliable and versatile.

And with Canon’s Intelligent Viewfinder technology, chosen AF

points can be displayed or hidden easily in the Intelligent

Viewfinder, according to the photographer’s choosing. 

Advanced

Photography In 
A Whole New Light.

New Viewfinder, Intelligent New Perspective

The EOS 7D features a bright, completely

redesigned viewfinder that not only offers

100% coverage, 1x magnification, a glass

pentaprism, a 29.4° angle of view and

user-controlled dioptric adjustment.  It

also features a newly-designed Intelligent

Viewfinder which can superimpose impor-

tant shooting tools, like a grid display or

the new Dual Axis Electronic Level within the viewfinder at the touch of a

button, and becomes the main user interface for the entirely redesigned

AF system.  Most important, it’s one of the brightest, clearest and most

brilliant viewfinders Canon has ever produced, meaning less eye fatigue

and more picture taking.

Focusing System 

Canon EOS SLR cameras have consistently featured cutting-

edge AF technologies and the EOS 7D takes them a step 

further.  The EOS 7D uses a brand new 19-point AF all cross-type system that

provides not only tremendous AF coverage, but also phenomenal control

over focusing point selection.  Any of the 19 high-precision, cross-type AF

points can be selected automatically or manually, for instantaneous, pin-

point accuracy. The high-speed

microcomputers in the EOS 7D

use advanced algorithms that

ensure fast, accurate and respon-

sive AF performance under the

widest variety of conditions.  Focus

tracking is on par with that of the

EOS 1D/1Ds series, and includes

single point AF, a new Spot AF

mode, and AF point expansion where AF points surrounding the one chosen

can assist when the subject becomes unfocused.  The EOS 7D can register

original AF point “Home Positions” and represent them automatically in

both horizontal and vertical shooting positions

using the camera’s orientation sensor.

The EOS 7D also has an all new Zone

AF system, wherein one of five dis-

tinct focus zones can be chosen.

Zone AF is particularly useful

18.0 Megapixel CMOS Sensor

The EOS 7D features a superb, Canon designed, 18.0 Megapixel

CMOS sensor that captures a tremendous level of resolution with

striking detail down to each individual pixel.  With size to spare,

it’s easy to crop images or to make massive enlargements without

concern of losing detail.  A marvel of technical innovation, the 

EOS 7D’s CMOS sensor incorporates a number of significant refine-

ments that enhance the performance and speed in the capture of

each image.  Thanks to an advanced, new, in-house semiconductor

manufacturing process, the EOS 7D’s sensor has more pixels than any other

APS-C sized sensor in Canon’s lineup, with less digital noise, a higher ISO

sensitivity, plus a wider dynamic range than previously available.  The

EOS 7D’s CMOS sensor incorporates a unique on-chip noise reduction

technology to deal with both fixed pattern and random noise.  It features

a new photodiode construction that results in an improved photoelectric

conversion rate.  The speedier conversion means faster and increased

sensitivity at the pixel level.  This speed and sensitivity, in combination with

new gapless microlenses, plus less space between microlenses and photo-

diodes, means a better signal-to-noise ratio, which translates to outstanding

real-world performance.  Finally, an infrared, multi-layer low-pass filter is

placed in front of the sensor to isolate and eliminate false colors that the

sensor may detect, while retaining full detail.  This low pass filter features

a fluorine coating to reduce dust adhesion for less digital clean up.

Dual DIGIC 4 Image Processors

The EOS 7D’s new Dual DIGIC 4

Image Processors ensure that

images are captured, processed and saved

with remarkable speed—up to 8.0 frames per

second!  Developed and produced for Canon

cameras to maximize performance for both

the capture and recording stages of digital

photography, Dual DIGIC 4 Image Processors

work in concert with Canon’s CMOS sensor

chips to dramatically enhance image quality and deliver a more intuitive,

responsive camera.  Optimized signal processing algorithms work with

the multi-channel signal from the cameras sensor to deliver significantly

speedier camera response.  Color reproduction, noise reduction in low light

situations and reproduction of fine detail are also improved.  These Dual

DIGIC 4 Image Processors speed up all camera operations such that a num-

ber of inventive shooting and recording features are possible.  Live Face

Unprecedented
Feature
Customization.

Rethought Button and Control Layout

The EOS 7D raises the ergonomics bar with refined curves, changes in

the placement of buttons and elegant materials that make shooting both

intuitive and fun.  The EOS 7D’s power switch, now located on the upper

left of the camera, is separate from the Quick

Control Dial switch.  A new dedicated 

button switches on the Quick

Control screen, a JPEG/RAW

button makes for quick switches

in image quality settings, and

the Live View/Movie mode lever

starts, stops and switches

between Movie and Live View

modes.  The new Custom

Control screen even allows the

photographer to remap and

rearrange the functions of most

of the EOS 7D’s buttons to cus-

tomize the camera’s features and 

precisely match their specific shooting style.  Combined with an entirely

new coating, plus recessed controls, the EOS 7D is faster and easier to

use than anything that came before it.

Power and Durability

Canon’s decades of camera-making experience mean nothing less than

real-world performance and durability that is second to none.  The EOS 7D

is constructed of the highest quality materials, to exacting standards,

to ensure unfettered performance at all times.  For example, the shutter

can shoot at speeds up to 1/8000 sec for up to 150,000 cycles; the

chassis is built of lightweight and rigid magnesium, and the camera’s

seals are made to resist water and dust.  This ensures the EOS 7D will

be ready for anything and will remain comfortable in the hand even

after a full day of use.

CMOS Sensor (actual size)

Pentaprism

Single point AF

Spot (single-point) AF

AF point expansion

Zone AF

AF point automatic selection

Home position display

Hide all

Spot metering display

AI Servo AF tracking display

Grid display

Dual Axis Electronic Level display

AF points display

< > Single AF point
< > Spot AF (single point)

Battery check

Exposure level indicator ±3

Area AF/
Zone AF
frame

Grid

Spot metering circle

Viewfinder information

Detection AF, HD Video, Canon’s amazing

Auto Lighting Optimizer, Lens Peripheral Illumination

Correction and more are all possible thanks to the speedy processing of

the Dual DIGIC 4 Image Processors.

Professional Level Performance

Capable of shooting up to 126 Large/JPEGs with a UDMA CF

card at 8.0 fps, the EOS 7D is a perfect camera for action.  

The EOS 7D is outfitted with a rugged, remarkable shutter, which, aided by

the Dual DIGIC 4 Image Processors, ensures instant response and perform-

ance on par with most professional cameras on the market while outpacing

every camera in its class. 

The EOS 7D has a broad range of ISO settings, up to ISO 12800 in H mode,

enabling shooting from dawn through dusk and ensuring capture of the

finest detail.  The Canon CMOS sensor and Dual DIGIC 4 Image Processors

ensure that shooting in poor lighting situations is as easy as point and

shoot.  The EOS 7D employs a 14-bit converter to process the output of

the CMOS sensor.  Compared to the 12-bit converters used in most digital

cameras, Canon’s design ensures smoother tonal transitions, more natural

gradations, and superior color fidelity.  RAW images are recorded at 14 bits

so that processed 16-bit TIFF images contain the full range of tonal values

captured by the sensor.

Advanced Technology 
for Advanced 
Performance.

Shot at 8 fps

Metering zones

Images featured on this page ©2009: Parish Kohanim, Arthur Morris, Jack Reznicki, Onne van der Wal, Michele Celentano, Stephen Eastwood, Simon Bruty, James Nachtwey and Vincent Isola. All rights reserved.

Dust- and water-resistant construction

Dual DIGIC 4 Image Processors

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