Intelligent Viewfinder
Canon’s Intelligent Viewfinder is a transparent LCD in the viewfinder that
displays a variety of shooting information at the push of a button. Unlike
other cameras where the representation of AF points and metering areas
are static, with the EOS 7D, they can be displayed, adjusted, and hidden,
in camera, with ease. This means less distraction and more clarity to view
the image in its entirety. The Intelligent Viewfinder even includes a Grid
display. The EOS 7D even features a brilliant new Dual Axis Electronic Level
and tilt display that aids in achieving perfectly level shots, displaying both
roll and pitch in 1° increments, either superimposed in the viewfinder, or
on the new Clear View II LCD monitor.
New Metering System
The EOS 7D features Canon’s new, multi-layer 63-zone iFCL (intelligent Focus
Color Luminance) Metering System designed to compliment the 19-point AF
system. By taking into account the color and luminosity surrounding chosen
AF point(s), this new system
delivers an entirely new level of
metering accuracy with an ideal
balance of foreground and back-
ground information and natural
color rendition no matter the
composition. Canon’s Evaluative
metering mode, using an all new
metering algorithm, utilizes
information from the EOS 7D’s new AF system for more precise and consis-
tent exposure results. Of course, the EOS 7D also offers Center-Weighted,
Partial and Spot metering modes.
when the subject is off-center. ONE-SHOT AF mode is ideal for more static
subjects—the camera rapidly selects the optimum focusing point, and the
subject is instantly brought into focus even if it is off-center. AI SERVO AF
mode is excellent for moving subjects. Aided by a highly intelligent predic-
tive focusing algorithm, it precisely tracks subject movement across the
wide AF coverage area, automatically shifting the active focusing point as
required. AI FOCUS AF mode, which automatically switches between One
Shot and AI Servo AF modes based on subject movement, is ideal for
shooting stop-and-go subjects. In addition, Canon’s Light Source detection
AF automatically compensates the focus by taking into account artificial
lighting sources and making appropriate adjustments. The EOS 7D’s new
Intelligent Macro focusing tracks the object or the camera’s movement
when shooting close-up, to ensure focus is never lost. No matter what
mode chosen, the EOS 7D’s autofocus is fast, reliable and versatile.
And with Canon’s Intelligent Viewfinder technology, chosen AF
points can be displayed or hidden easily in the Intelligent
Viewfinder, according to the photographer’s choosing.
Advanced
Photography In
A Whole New Light.
New Viewfinder, Intelligent New Perspective
The EOS 7D features a bright, completely
redesigned viewfinder that not only offers
100% coverage, 1x magnification, a glass
pentaprism, a 29.4° angle of view and
user-controlled dioptric adjustment. It
also features a newly-designed Intelligent
Viewfinder which can superimpose impor-
tant shooting tools, like a grid display or
the new Dual Axis Electronic Level within the viewfinder at the touch of a
button, and becomes the main user interface for the entirely redesigned
AF system. Most important, it’s one of the brightest, clearest and most
brilliant viewfinders Canon has ever produced, meaning less eye fatigue
and more picture taking.
Focusing System
Canon EOS SLR cameras have consistently featured cutting-
edge AF technologies and the EOS 7D takes them a step
further. The EOS 7D uses a brand new 19-point AF all cross-type system that
provides not only tremendous AF coverage, but also phenomenal control
over focusing point selection. Any of the 19 high-precision, cross-type AF
points can be selected automatically or manually, for instantaneous, pin-
point accuracy. The high-speed
microcomputers in the EOS 7D
use advanced algorithms that
ensure fast, accurate and respon-
sive AF performance under the
widest variety of conditions. Focus
tracking is on par with that of the
EOS 1D/1Ds series, and includes
single point AF, a new Spot AF
mode, and AF point expansion where AF points surrounding the one chosen
can assist when the subject becomes unfocused. The EOS 7D can register
original AF point “Home Positions” and represent them automatically in
both horizontal and vertical shooting positions
using the camera’s orientation sensor.
The EOS 7D also has an all new Zone
AF system, wherein one of five dis-
tinct focus zones can be chosen.
Zone AF is particularly useful
18.0 Megapixel CMOS Sensor
The EOS 7D features a superb, Canon designed, 18.0 Megapixel
CMOS sensor that captures a tremendous level of resolution with
striking detail down to each individual pixel. With size to spare,
it’s easy to crop images or to make massive enlargements without
concern of losing detail. A marvel of technical innovation, the
EOS 7D’s CMOS sensor incorporates a number of significant refine-
ments that enhance the performance and speed in the capture of
each image. Thanks to an advanced, new, in-house semiconductor
manufacturing process, the EOS 7D’s sensor has more pixels than any other
APS-C sized sensor in Canon’s lineup, with less digital noise, a higher ISO
sensitivity, plus a wider dynamic range than previously available. The
EOS 7D’s CMOS sensor incorporates a unique on-chip noise reduction
technology to deal with both fixed pattern and random noise. It features
a new photodiode construction that results in an improved photoelectric
conversion rate. The speedier conversion means faster and increased
sensitivity at the pixel level. This speed and sensitivity, in combination with
new gapless microlenses, plus less space between microlenses and photo-
diodes, means a better signal-to-noise ratio, which translates to outstanding
real-world performance. Finally, an infrared, multi-layer low-pass filter is
placed in front of the sensor to isolate and eliminate false colors that the
sensor may detect, while retaining full detail. This low pass filter features
a fluorine coating to reduce dust adhesion for less digital clean up.
Dual DIGIC 4 Image Processors
The EOS 7D’s new Dual DIGIC 4
Image Processors ensure that
images are captured, processed and saved
with remarkable speed—up to 8.0 frames per
second! Developed and produced for Canon
cameras to maximize performance for both
the capture and recording stages of digital
photography, Dual DIGIC 4 Image Processors
work in concert with Canon’s CMOS sensor
chips to dramatically enhance image quality and deliver a more intuitive,
responsive camera. Optimized signal processing algorithms work with
the multi-channel signal from the cameras sensor to deliver significantly
speedier camera response. Color reproduction, noise reduction in low light
situations and reproduction of fine detail are also improved. These Dual
DIGIC 4 Image Processors speed up all camera operations such that a num-
ber of inventive shooting and recording features are possible. Live Face
Unprecedented
Feature
Customization.
Rethought Button and Control Layout
The EOS 7D raises the ergonomics bar with refined curves, changes in
the placement of buttons and elegant materials that make shooting both
intuitive and fun. The EOS 7D’s power switch, now located on the upper
left of the camera, is separate from the Quick
Control Dial switch. A new dedicated
button switches on the Quick
Control screen, a JPEG/RAW
button makes for quick switches
in image quality settings, and
the Live View/Movie mode lever
starts, stops and switches
between Movie and Live View
modes. The new Custom
Control screen even allows the
photographer to remap and
rearrange the functions of most
of the EOS 7D’s buttons to cus-
tomize the camera’s features and
precisely match their specific shooting style. Combined with an entirely
new coating, plus recessed controls, the EOS 7D is faster and easier to
use than anything that came before it.
Power and Durability
Canon’s decades of camera-making experience mean nothing less than
real-world performance and durability that is second to none. The EOS 7D
is constructed of the highest quality materials, to exacting standards,
to ensure unfettered performance at all times. For example, the shutter
can shoot at speeds up to 1/8000 sec for up to 150,000 cycles; the
chassis is built of lightweight and rigid magnesium, and the camera’s
seals are made to resist water and dust. This ensures the EOS 7D will
be ready for anything and will remain comfortable in the hand even
after a full day of use.
CMOS Sensor (actual size)
Pentaprism
Single point AF
Spot (single-point) AF
AF point expansion
Zone AF
AF point automatic selection
Home position display
Hide all
Spot metering display
AI Servo AF tracking display
Grid display
Dual Axis Electronic Level display
AF points display
< > Single AF point
< > Spot AF (single point)
Battery check
Exposure level indicator ±3
Area AF/
Zone AF
frame
Grid
Spot metering circle
Viewfinder information
Detection AF, HD Video, Canon’s amazing
Auto Lighting Optimizer, Lens Peripheral Illumination
Correction and more are all possible thanks to the speedy processing of
the Dual DIGIC 4 Image Processors.
Professional Level Performance
Capable of shooting up to 126 Large/JPEGs with a UDMA CF
card at 8.0 fps, the EOS 7D is a perfect camera for action.
The EOS 7D is outfitted with a rugged, remarkable shutter, which, aided by
the Dual DIGIC 4 Image Processors, ensures instant response and perform-
ance on par with most professional cameras on the market while outpacing
every camera in its class.
The EOS 7D has a broad range of ISO settings, up to ISO 12800 in H mode,
enabling shooting from dawn through dusk and ensuring capture of the
finest detail. The Canon CMOS sensor and Dual DIGIC 4 Image Processors
ensure that shooting in poor lighting situations is as easy as point and
shoot. The EOS 7D employs a 14-bit converter to process the output of
the CMOS sensor. Compared to the 12-bit converters used in most digital
cameras, Canon’s design ensures smoother tonal transitions, more natural
gradations, and superior color fidelity. RAW images are recorded at 14 bits
so that processed 16-bit TIFF images contain the full range of tonal values
captured by the sensor.
Advanced Technology
for Advanced
Performance.
Shot at 8 fps
Metering zones
Images featured on this page ©2009: Parish Kohanim, Arthur Morris, Jack Reznicki, Onne van der Wal, Michele Celentano, Stephen Eastwood, Simon Bruty, James Nachtwey and Vincent Isola. All rights reserved.
Dust- and water-resistant construction
Dual DIGIC 4 Image Processors
Summary of Contents for 3814B010
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