Canon 4342B001, Brochure

Bye Bye To Blur

When shooting with the zoom extended  
or in dark conditions, camera shake is  
likely – increasing the possibility of blur. 
Recognising this, Canon developed the 
optical Image Stabilizer (IS) which uses 
minute vibration gyros to detect camera 
movement. Elements in the lens are then 
moved to counter camera shake allowing 
the camera to capture an image with 
drastically reduced blur. 

Our optical Image Stabilizer is now effective 
to 4.5 stops in the PowerShot SX30 IS so you 
can shoot at approximately 4.5 shutter 
speed steps slower than a camera without IS 
and still get a shake free image. Dynamic IS 
and Hybrid IS were pioneered to combat blur 
in specific shooting conditions. Dynamic IS 
assesses low-frequency vibrations, such as 
walking, to produce much steadier video 
footage when the photographer is in motion, 
while Hybrid IS corrects linear movement 
which specifically causes problems during 
close-up macro shooting.

Without Optical Image Stabilizer

Lens Know-How

Canon’s heritage can be seen in every one  
of the lenses it makes. Innovation is at the 
forefront of our brand and we are constantly 
evolving new technologies to allow optics  
to be highly compact and yet still deliver 
stunning optical clarity and sharpness. 
Canon’s range of digital compact camera 
lenses share designs, materials, 
manufacturing and quality testing with many 
other Canon optics such as TV broadcast and 
EOS EF lenses – trusted by millions of 
professionals throughout the world. 

Pioneering Canon-developed technologies 
like the optical Image Stabilizer (IS) keep 
shots free from blur and the Ultrasonic Motor 
(USM) aids quick and silent zooming to offer 
further improvements in image quality and 
response times. Add to that an extensive 
range of zooms – covering everything from 
24mm wide angle to 35x zoom – and it’s 
clear to see that Canon offers the ultimate  
in flexible and powerful products.

T e c h n o l o g y

Canon’s pioneering vision

Every Canon digital camera benefits from over 70 years of optical  
excellence to deliver outstanding results. Unique lens coatings,  
design and precise manufacturing result in images  
of the highest quality that Canon is renowned for.

*  Not all features are available on all cameras, please refer to Page 15.

With Optical Image Stabilizer

8

9