40
OPERATIONS MANUAL
41
RHINO-MAT
Marketing
Upon the purchase of your new Rhino-Mat System, it is extremely important to
have a marketing plan in place to promote the new service within the first month.
The promotional ideas listed below are just a few suggestions for maximizing
your potential revenue with the Rhino-Mat system as well as beginning the
process of building a loyalty base of customers. To further assist operators with
marketing, we do offer digital copies of logos and decals. Please inquire for
details.
Quality mat cleaning for a penny.
With this program, the marketing strategy would be to provide customers
with an opportunity to experience the quality and convenience of Rhino-Mat.
This allow the word to get out that your location now provides a service that
no other competitors in the area do. Run this promotion periodically to draw
new customers in. NOTE: Rhino-Mat models that come equipped with coin
acceptors can be programmed to accept pennies or tokens.
Free mat cleaning with the purchase of any wash, one day of the month.
With this program, operators would pick one random day out of the month
and provide free mat cleaning throughout the course of the day. Providing the
service for free for customers who purchase any wash periodically will help to
increase over all traffic to your location.
Free mat cleaning with the purchase of any premium wash package.
With this program, the quality mat cleaning service provided by the Rhino-
Mat would be used as an incentive to upgrade any wash package to a more
expensive premium package.
Reward program.
Provide your customers with a reward for purchasing services. By utilizing
this program, it gives your customers a goal to attain by coming back to your
location repeatedly. In order for this program to be successful, a couple key
points must be address:
A reward card on which identifying marks can be made, must be printed
in quantity to be handed out to customers.
A unique code or stamp must be created so that customers cannot
exploit the program. (For example, a regular round hole punch can be
purchased at any office supplies store. Thus using a regular round hole
punch would allow customer to pre-punch their own cards and bring
them to your location.)
Please NOTE: These suggested marketing strategies have been provided as
examples and will require various preparations such as training employees to
up sell the services. CWD does not make claims of guarantees that all of these
examples will work exactly as is at every location. Please take the time to
examine your customer base to tailor specifics to their needs.
