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eCTion
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roduCT
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amiliarizaTion
Section 1 - Product Familiarization
A Refrigerator for a Different Kind of Consumer
The new Dacor Built-in Refrigerators provide a new level of performance for a specialty market. This
line of refrigeration products is targeted to enter into a market with little competition.
This market is characterized by custom kitchens that are a gourmet’s dream. Imagine the kitchens
you see on the Cooking Channel installed in your home. Only without the audience. Countertops that
provide preparation space for serving dozens and cooktops that can cook for a crowd as well as a
family.
Big kitchens and big plans require a big refrigerator. Simply making a freestanding unit larger
introduces new problems. As a cabinet gets larger, temperature control and access to the contents
becomes a greater challenge.
Not only are the refrigeration needs different in these dream kitchens but the decorating demands are
greater. A refrigerator is either expected to stand out as a statement that the owners have arrived
at a particular level of success or blend into the background in a silent testimony to the fact that
success means that you no longer need to shout about it. A refrigerator with the ability to change in
appearance as the kitchen evolves to a new décor.
The new Dacor Built-in Refrigerator meets these needs and will exceed the customer’s expectations for
years to come.
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