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In order to provide you with a better, more satisfying television
experience – Personal TV – TiVo Inc. (“TiVo”) collects and uses
certain types of information, as described in this Privacy Promise.
The Subscriber Information (defined below) you provide to the
TiVo Personal TV Receiver (“Receiver”) in your house and to us
at TiVo enables your Receiver to select programs you want it to
record and to suggest programs you might enjoy.
By using your Receiver and TiVo Service, you consent to: (a) the
provisions of this Privacy Promise and (b) the privacy preferences
explained in Section 5.1. This Privacy Promise explains our
commitments to your privacy in the following areas:
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In discussing the
kind of information TiVo collects, it is important to distinguish
between anonymous information and other information that
specifically identifies you or your household. Too often,
people refer to “personal information” or “personally
identifiable information” without really making clear what
they mean. TiVo has developed the following definitions to
help clarify this important issue. We use “Subscriber
Information” as a general term that refers to any information
relating to you or your use of the TiVo Service. The following
are more specific types of Subscriber Information.
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means information about your
TiVo Service account, including your Contact Information
(defined below) and other information linked to your
Contact Information such as the model and serial number
of your Receiver, your ZIP code, your TV programming
source (cable, satellite or an antenna), the type of cable
hook-up (digital or analog) and level of service (basic or
premium), privacy preferences, and the cable-satellite box
model that you use. Account Information also includes
information we may receive about you in a communication
from you or a third party with us. Account Information
does not include any Personal Viewing Information, as
defined below.
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means information that allows
someone to identify or contact you, including, for
example, your name, address, telephone number, credit
card information, email address, or a unique identifier
associated with or linked to any of the information
described in this sentence.
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means information about
the operation of your Receiver (including the version
of TiVo software running on your Receiver or
functional problems with the Receiver) which your
Receiver sends to TiVo on a regular basis. Diagnostic
Information is linked to your Account Information but
it does not include any Personal Viewing Information.
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