9
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means information
about the viewing choices that you and those in your
household make while using your Receiver, if that
information is linked to or associated with your Contact
Information. Personal Viewing Information includes
information about your household’s TV viewing
preferences, such as the programs you like to watch, the
degree to which you like the programs your Receiver has
selected for you (such as “Thumbs Up" or “Thumbs
Down"), and the commercials you watch or skip when you
view programs your Receiver has recorded for you. Your
Receiver stores and keeps track of your Personal Viewing
Information.
'+ 5&$&
means information
about viewing choices that you and those in your
household make while using your Receiver, but is not
associated with or linked to any Contact Information
whatsoever. Anonymous Viewing Information is not
linked to or associated with you or your household in any
way; it does not permit the identification of individual
persons or households. We receive Anonymous Viewing
Information from your Receiver. All Contact Information
is removed from the Personal Viewing Information in your
Receiver, and then it is transmitted to TiVo as Anonymous
Viewing Information. In addition, we employ further
technical measures to ensure the anonymity of
Anonymous Viewing Information.
(!!&
Anonymous
viewing information is viewing information that does not
identify you as an individual or household. This means it
is not linked to you or your household in any way. We may
use anonymous viewing information to benefit TiVo and
strengthen our efforts to encourage the television industry
to better serve the interests of TiVo subscribers. If you
don't want anonymous viewing information used in any
way, simply tell us by calling our toll-free telephone
number.
('5&
When you register as a subscriber
to the TiVo Service, you agree to provide us with
requested Account Information, and signify your consent
to the collection, use and disclosure of such Account
Information as specified in this Privacy Promise. After
registering, you set up your Receiver to receive the TiVo
Service in your home and you “tell” the Receiver your ZIP
code, your programming source (cable, satellite, or
antenna) and the cable-satellite box model that you use.
When your Receiver initializes itself, it sends this
information to TiVo. TiVo collects Diagnostic Information
from your Receiver on an ongoing basis, but Diagnostic
Information DOES NOT include any Personal Viewing
Information.
((!$&
In order for your
Receiver to provide you with Personal TV, it will gather
Personal Viewing Information when you use it. Personal
Viewing Information is stored on your Receiver. We have
worked very hard to ensure that no Personal Viewing
Information is sent to TiVo without your consent. All
Personal Viewing Information stays on the Receiver and
does not get transmitted to TiVo without your consent. Not
GC Viewer's Guide.book Page 124 Tuesday, March 13, 2001 8:59 AM
Summary of Contents for DIRECT TV
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