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collection and use of your Personal Viewing Information,
as provided in Section 9.1.

++5&$&

We use Anonymous

Viewing Information to develop reports and analyses
about what programs, advertisements, and types of
programming our subscribers (as a whole or in subgroups)
watch or skip, or for other programming or advertising
research. For example, we use Anonymous Viewing
Information to develop inferences that people who watch
show X also watch show Y. We also use Anonymous
Viewing Information to help with the investigation of
technical issues with our systems.

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We disclose aggregated Account Information

and aggregated Anonymous Viewing Information and any
reports or analyses derived therefrom, to third parties
including advertisers, broadcasters, consumer and market
research organizations, movie producers, and other
entertainment producers.

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We reserve the right to disclose

to our hardware manufacturing partners (for example,
Sony and Philips) the Account Information and
Anonymous Viewing Information of subscribers who use
a Receiver made by that manufacturing partner, as well as
Personal Viewing Information (but only if you have
expressly consented to our collection and disclosure of
Personal Viewing Information) we collect from the
Receivers manufactured by that manufacturing partner.
However, TiVo contractually binds our manufacturing

partners to comply with the provisions of this Privacy
Promise; our manufacturing partners are legally liable for
misuse of Subscriber Information.

.+ * **

We use

contractors to help with some of our operations. Some of
these contractors will have access to our databases of
Subscriber Information on a temporary basis for specific
tasks. TiVo also uses third parties to help with certain
aspects of its operations, which may require disclosure of
your Subscriber Information to them. For example, TiVo
may use a third party to communicate with you (via
telephone, email, or letter) about your account or
upcoming features or services, to mail rebate checks, to
process and collect payment for your TiVo Service via
your credit card, to generate demographic profiles based
on Subscriber Information of current TiVo subscribers,
and to perform other work that we may need to outsource.
TiVo contractually binds these contractors and third
parties to use your Subscriber Information only as
necessary to perform the services they are asked to
perform; such contractors and third parties are legally
liable for misuse of Subscriber Information.

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Although TiVo currently does

not have a parent company, any subsidiaries, joint
ventures, or other companies under a common control
(collectively, “affiliates”), it may in the future. TiVo may
share some or all of your Subscriber Information with
these affiliates, in which case TiVo will require its
affiliates to honor this Privacy Promise. If TiVo is acquired
by another company, that company will possess the

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