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1. PRODUCT NAME
Hitachi Router, Models M 12VC
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Variable speed type with fixed base
KM 12VC
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Variable speed type with fixed and plunge base
M 12SC
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Single speed type with fixed base
KM 12SC
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Single speed type with fixed and plunge base
2. MARKETING OBJECTIVE
The fixed-base routers have been used for the longest time in the U.S.A. and they are still popular. Recently,
some manufacturers have brought out their fixed-base routers as a kit including the plunge base targeting on
sales in home centers, and these routers have been well reputed. To cope with this situation and also to respond
to the demand from Lowe's, we have developed the fixed-base routers Models M 12VC, KM 12VC, M 12SC and
KM12SC under the concept for more powerful, quiet and ergonomically styled models to plainly differentiate them
from the competitors. With the new fixed-base routers Models M 12VC, KM 12VC, M 12SC and KM12SC, we aim
to expand our market share in the North American market.
3. APPLICATIONS
Groove cutting, chamfering, window cutting, trimming, shaping and pattern cutting
4. SELLING POINTS
Aggressive, ergonomic
design for an enhanced
look and feel
Powerful, 11 Amp, 2-1/4 HP motor
provides power to rout smoothly
through hardwoods
Tool-less, 2-stage motor
release clamp for quick and
accurate depth adjustments
M 12VC
Smooth cutting depth
adjustment
Nickel-plated housing
