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1. PRODUCT NAME
Hitachi Cordless Impact Driver, Model WH 12DAF
2. MARKETING OBJECTIVE
The current high-grade Model WH 12DM is obtaining high evaluation in the cordless impact driver market that is
expanding especially in Europe. The new Model WH 12DAF is a popular version that provides an excellent cost/
performance ratio, inheriting the well-reputed features of the Model WH 12DM such as soft grip and belt hook.
Vigorous sales promotion is anticipated with the introduction of the new Model WH 12DAF ahead of the
competitors.
3. APPLICATIONS
Tightening/loosening of small screws, tapping screws, wood screws, bolts, nuts, etc.
Drilling into wood and various other materials (with use of optional accessory drill chuck adapter).
[Applicable Markets]
Wood-product assembly: Tightening/loosening of wood screws
Construction industry: Assembly of scaffolding, roofing, aluminum sashes, fencing, etc.; removal of plastic cones
from concrete forms, mounting/removal of form ties; drilling into the wood frames of concrete forms, etc.
Manufacturing industry: Assembly work for automobiles, rolling stock, shipbuilding, agricultural machinery and
tools, industrial machines, steel furniture, etc.
Utility industry: Assembly and installation of electric equipment, plumbing facilities, air conditioning (duct
assembly, etc.), sanitary fixtures and various other facilities
Service industry: General repair work; installation of advertising aids, automobile repair, assembly of garages
and carports storage sheds, etc.
Various other assembly, construction or repair facilities