2
Approximately 65% of label jobs
around the world are produced in
print runs of less than 50,000 labels,
or under 6,500 feet
(See fig 1)
Fact!
Label and packaging print jobs are continuing to
become shorter!
Fact!
Customers are demanding shorter lead times and
faster turnaround!
Fact!
Conventional printing processes are prohibitively
expensive for low volume orders and result in shrinking
profit margins!
How do you adapt to these changing market trends,
satisfy exacting customer demands and, at the same
time, sustain a profitable printing business?
The HP Indigo press ws4500 provides a complete end-
to-end solution from prepress to finishing and lowers
production costs immediately in several key areas:
• It eliminates the expense of films, plates or chemistry.
• It generates little or no waste.
• It requires far less set-up time than conventional
printing.
For runs up to 6,500 feet, the HP Indigo press ws4500
significantly lowers your costs. And it integrates easily
within your existing printing environment to
complement the capabilities of your current equipment.
Be labeled ‘premium provider’ with
the HP Indigo press ws4500
The HP Indigo press ws4500 solution allows marketers
to respond rapidly and cost effectively to shorter
product life-cycles and ever-changing retail needs. It
allows for highly targeted labeling and packaging —
applications that would be expensive or impossible
with a traditional press. These include: versioned
products, event marketing, private labels, regional and
seasonal packaging and test markets.
The flexible production offerings, rapid response times
and the liquid ink quality of the HP Indigo press
ws4500, complement conventional printing
capabilities to expand your service options. This allows
you to allocate jobs to your most suitable, cost efficient
press while consistently maintaining the offset quality
your customers are used to. This way, you can optimize
your productivity, ensure repeatable colors and
maximize your profitability on every job.
Expand your arsenal of services
The HP Indigo press ws4500 can help you grow your
business and transform you into an indispensable, one-
stop partner for your customers. It lets you build an
arsenal of new services for the production of labels,
shrink sleeves and flexible packaging:
• Provide your customers with instant proofs identical to
their required jobs.
Fig 1: Run length types (# of 5 x 10 cm labels)
Source: Labels & Labeling
The increase in small order quantities – and the decrease in long
runs–has created new opportunities and higher profit margins for the
label converter and printer.
Over
150,000
100,000-
150,000
75,000-
100,000
50,000-
75,000
25,000-
50,000
0-
25,000
“With the HP Indigo
press we are
already seeing
more revenue
opportunities,
greater
productivity and
profitability, and
increased
customer retention
and loyalty.”
Jerry Berke,
President Lion Labels,
MA
40%
35%
30%
25%
20%
15%
10%
5%
0
