Introduction
The aim of this pocket guide is to help IBM sales staff
and Business Partners understand the benefits of IBM
4695 Point-of-Sale Touch Terminals and to assist them
with their POS sales campaigns.
Its purpose is to be a reminder of the values of IBM and
the 4695 touch POS, therefore it summarizes many
sources of detailed information into a concise format for
easy reference.
The guide is organized into the following sections:
•
The IBM POS advantage
•
The business benefits of touch POS
•
Some quotes from our customers
•
Benefits of the IBM 4695
•
Where can you sell the IBM 4695?
•
Competitive positioning
•
Other reference material available
•
Where is the IBM 4695 appropriate?
This guide is not intended to be a substitute for the
detailed information that is available on internal IBM
systems or on the Retail Store Solutions Web site.
However, you should find it a useful reminder, prompter
and possible agenda for discussions with your customers.
