Arguments that you may hear
Claim:
Some of your competitors offer cheaper systems.
Response:
IBM focuses on the cost of ownership and
will not compromise on quality or product development.
All our POS systems are designed to withstand the rigor
of the retail environment. IBM builds in investment
protection.
Claim:
I cant afford touch systems.
Response:
When you compare prices and consider
fast customer service, easy training and improved
employee morale you will often find a lower cost of
ownership. Upgrading to touch later may well be
more expensive.
Claim:
My people wont be able to use it
Response:
Visual guidance and graphical prompts
make the 4695 quick to learn and easy to use. Custom-
ers have reported training time improvements from
twice as fast to more than ten times faster than key-
board/display learning times.
Claim:
Why doesnt your POS have the very latest PC
technology?
Response:
IBM ensures that our POS products have
the quality and high reliability that retail customers
require by utilizing proven technology. Our aim is to
provide value while maintaining quality and reliability
by staying at the optimum position on the technology
curve.
Other reference material available
IBM Retail Store Solutions home page:
www.ibm.com/solutions/retail
Brochure: 4695 Specification Sheet
Brochure: IBM Kitchen System Specification Sheet
White Paper: Benefits of Touch
Manual: 4695 Installation and Operation Guide
Manual: 4695 Hardware Service Manual
Contact your IBM representative for this material.
The IBM home page can be found on the Internet at
www.ibm.com
