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Recent changes in digital workflows will affect everyone in the production chain who uses proofs, from
advertisers, agencies, production suppliers, and publishers, to printers.
Creatives
Creative designers, photographers, and graphic designers create documents (photographs, drawings,
documents, etc.) which have to be processed according to their target media. Creatives require compre-
hensive control over the documents they produce. They also need to be sure that their projects follow the
guidelines of the workflow and that their original colors will be maintained through to the press stage. To
achieve these ends, they require an easy-to-use and cost-effective system.
Agencies
Advertising and photographic agencies have been using color management for years. Every step of the work-
flow is color-controlled, guaranteeing a secure environment with high color predictability and accuracy. Re-
placing the use of inkjet printers or even hard proofs by soft proofing is a relatively easy step for agencies.
Printers
At the other end of the fully digital, hard copy-free environment, printing companies have started to equip
presses with soft proofing monitors. Newspapers, for instance, have adopted soft proofing because it
saves them money and time.
WhO CaN BeNeFit FrOm SOFt PrOOFiNG?
