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NEC Solutions (America), Inc.
Visual Systems Division
1250 Arlington Heights Rd., Suite 400
Itasca, IL 60143-1248
“Since installing the
NEC plasma displays,
AnchorBank has not
only eliminated the
clutter, but we've also
received increased
customer interest in
the promotions
advertised on the
sleek, eye-catching
NEC displays.”
the benefits
Thanks to NEC’s plasmas’ built-in timer, AnchorBank has been able to easily program
the plasmas to operate during bank business hours and to shut off automatically
when the banks are closed. With the plasmas’ anti-glare screen filter, customers can
clearly read the content, no matter how bright the light is in the lobby. The NEC
displays have also given AnchorBank a new level of control in managing their
promotions.
“I can control what’s on the displays and change the content fairly quickly,” said Julie
Kirchner, marketing communications manager for AnchorBank. “Now, when a
promotion ends, I don’t have to worry about someone in the bank taking down and
throwing away the posters – I can just program the content to change.”
Since installing the NEC plasma displays, AnchorBank has not only eliminated the
clutter, but we've also received increased customer interest in the promotions
advertised on the sleek, eye-catching NEC displays.
“When you put posters up in the lobby, they tend to become wallpaper and after a
while, no one reads them,” said Kirchner. “The NEC plasmas are always changing,
so it’s visually much more interesting and there is a greater tendency to look at the
board. The first time people see the NEC plasma display they tend to sit right in front
of it and watch it for a while – I think they’re a bit mesmerized by it.”
After nearly a year of operation, it has cost Anchor roughly the same operational
cost to feature the plasma displays versus print posters. In addition, AnchorBank has
experienced maintenance-free operation.
NEC 110405
