is based on customer input
The solution
on the essence
Focus
• Product quality and range is paramount
• strong service and know-how are essential to stand out
• Create value added demand from end-users through inspiration
Our research has shown that everybody accepts radiators just as they are. no one questions
quality, performance or even design because no supplier has ever actively encouraged this.
We know that heating solutions differ greatly in performance and the comfort they offer.
based on substantial input from our customers, installers and wholesalers we aim to change
the way people think about heating.
Extensive research has identified the solution
Over the last one and a half years, we have
conducted studies in all our markets. From
more than 1500 interviews with installers
and wholesalers, we have a thorough under-
standing of market needs and our current
competitive situation. Our research clearly
shows that installers do not acknowledge
any quality difference between various heat-
ing solutions and, as a result, no one has
ever tried to educate end-users about how
to improve indoor comfort through better
heating solutions.
From products to solutions
It’s not enough to just have a nice product
and deliver it over the counter. Installers
expect a lot more, and they value a profes-
sional approach. a good range of high quality
products is only the start. they also demand
excellent support and specialised knowledge.
More than 1500 installers and wholesalers have helped
us identify the future demands for the ideal heating
solution provider.
A radiator is more than a radiator
there is a huge difference between radiators.
they all vary in quality, ease-of-installation,
service and support, design, efficiency and
heating comfort. We have faced the fact
that the number of suppliers in the heating
industry is huge, and in the eye of the cus-
tomers, no one particularly stands out.
Purmo and radson have decided to change
this. With the strong financial ownership of
rettig ICC behind us, we are now combining
our skills to form a leading heating brand – a
brand with the power to create real market
differentiation and brand preference. by
joining forces we can make best use of our
competencies and increase the total value of
our offerings towards the individual customer.
The key elements in our high value solutions:
Range
• A heating supplier must ensure a prod-
uct range that covers all customer needs
and enables optimised solutions with
higher comfort and better performance
as a result.
Support and know-how
• Solutions need to be backed by exper-
tise. Purmo and Radson have the know-
how and will also be developing tools to
support solutions in the future.
Quality
• Product quality must be emphasised. As
part of the Rettig organisation, Purmo and
Radson provide a level of quality that is
higher than that of most other brands.
Our panel radiators are sold with a 10-year
guarantee as standard.
Interior solutions
• End-users perceive the current marketing
materials from radiator manufacturers
as uninspiring – even boring. We need to
encourage them to choose value added
solutions and we can do just that with
the new inspiration and selection tools
offered by Purmo and Radson.
• More than 2500 hours of interviews with installers and end-users
• research in nine european markets
• Focus on future needs and demands
