W e do.
People have had a passive attitude to heating for far too long.
And we think it’s time to do something about it. We believe
there is much more to radiators than just heat, and we want
to tell the world about the almost infi nite amount of options
when it comes to design, colour and functionality.
If you would like to learn more about just what we’re doing
to put heating on the agenda, join us in the Purmo/Radson
Hot Box at ISH Frankfurt, 6-10 March 2007.
Together we can free the world of grey and inadequate
heating solutions!
Visit the Purmo/Radson Hot Box at
ISH Frankfurt a. M
6-11 March 2007
Hall 8.0 Stand L 66
Who cares about heating?
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The Warm Society
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Who cares
about
variety?
in The Warm Society
Communication
• Integrated approach
• Consistency
• new inspiration and selection tools
We will introduce a set of communication tools that will promote the
brand and product benefits. the tools will support the sales process at
all stages from initial inspiration to final selection. Materials will be
available in most european languages.
Ads
Large format ads in leading trade magazines
will promote key products and themes.
Brochures
We will introduce a comprehensive set of
brochures covering corporate, product-based
and technical themes.
Web
a new web site will be launched with updated
and user-friendly design. the focus is on
inspiration as well as technical information
and guidelines for installation and specifica-
tion.
POS
all our wholesale partners will be offered
new attractive display materials to support
sales of value-added quality solutions.
ISH Exhibition
the Warm society concept will be launched
in style at an impressive event at IsH, 2007.
this will include a brand film, custom-made
stands and a variety of exciting activities.
