CONTACT
Paul Phillips
Edelman for Samsung Australia
+61 2 9291 3313
paul.phillips@edelman.com
Shooting & Sharing Videos Made Easy With the Pocket-Sized
Samsung Full HD HMX-P300 and HMX-P100
Capture and share Full HD quality videos wherever you go with the latest Samsung
point-and-share cameras
CES, Las Vegas
– January 5, 2011 -
Samsung Electronics Co. Ltd, a global leader in digital media and
digital convergence technologies, today announced the launch of its two latest point-and-share cameras
in the 2011 portfolio. The Full HD HMX-P300 and HMX-P100 have been designed for those who love
sharing videos with friends and family, and being able to capture film spontaneously and upload just as
quickly. Stylish, pocket-sized and affordable, they have been created to be carried anywhere and make
uploading and sharing special moments as easy and fun as recording them.
The HMX-P300 and HMX-P100 follow on from the Samsung HMX-E10 model, bringing with them the
latest developments in Samsung imaging technology, to make some of the best-value point-and-share
cameras on the market, so users can capture high quality live video. Key developments such as 5M BSI
(Back Side Illuminated) CMOS sensor, which dramatically improves low-light recording and HD movie
recording, are available in the P100, incorporating high-end innovation in these affordable and easy-to-
use point-and-share cameras. The HMX-P300 and HMX-P100 are also the ultimate point-and-share
cameras for those who want to upload their videos quickly and easily. Through the new One Touch
Sharing feature, users can select which website they want to upload files to direct from the LCD screen.
Both point-and-share cameras come with advanced Intelli-Studio 2.0 software pre-installed so
it’s easy to
connect to a PC and start sharing straight away.
The HMX-P300 is also specially adapted to make video capture easy from any angle, by including a 3x
Optical Zoom and Pivot Recording Mode, to enable you to capture greater detail at any occasion, such as
concerts or sporting events in horizontal or vertical frames. 3x Optical Zoom allows you to record in clear
and brilliant detail whilst on-the-go, so capturing something spontaneous
doesn’t mean sacrificing video
quality.
The 3” 230K pixel Touch LCD screen can also rotate to give multiple shooting angles that allow
the user a full, clear view of their subject without sacrificing the shot through portrait or landscape
orientation. To make sure
that you don’t miss any of the action, the Samsung HMX-P100 is also built with
