KDS-R50XBR1
Grand WEGA™ SXRD™ Rear Projection Television
Key Features
SXRD™ Technology
WEGA Engine™ HD System
Cinema Black Pro
ATSC Integrated Tuner with CableCARD™ Slot
HDMI™ (High Definition Multimedia Interface)
PC Input (D-Sub 15pin)
Key Technologies
SXRD™ Panels
SXRD technology is a new display technology developed by the legendary television engineers at
Sony® to meet and exceed the demands of a High Definition image at its full 1080 line resolution. Digitally
transmitted High Definition signals can contain over 2 million individual detail points that need to be displayed
accurately and rapidly. SXRD displays those 2 million detail points per SXRD panel accurately since the 3 SXRD
panels actually contain enough pixels to fully display a 1080 line picture without interlacing it.
SXRD has the speed to create a smooth, film like image. The SXRD panels have a blistering 2.5ms response time
(total rise and fall time), which exceeds the demands of even the most rapidly moving High Definition images. And
SXRD creates highly accurate, natural colors because the 3-panel design displays all the colors, all the time.
Cinema Black Pro
Cinema Black Pro is an exclusive Sony function designed to improve contrast expression
especially in darker scenes. The Cinema Black Pro function is enabled by using either one or both of two features -
Iris Control and Advanced Iris. The Iris Control function sets the maximum size of the iris opening and sets the
overall level of brightness. There are six settings that allow the user to adjust the iris opening to best match the
room lighting conditions.
The Advanced Iris function is a dynamic adjustment that automatically opens and closes the iris according to the
gamma level of the picture on the screen. There are four different adjustments. The “ High” setting is ideal for
movies and music video content. And the “ Off” setting works great for sports and news content.
WEGA Engine™ HD
Because of the special demands HDTV places on signal quality a new generation of Sony’s
exclusive WEGA Engine™ advanced picture quality system has evolved into WEGA Engine™ HD. Two innovative
digital imaging processes have been added to improve overall picture quality. A High Contrast Image processor
dynamically detects the histogram of each frame and instantly applies the ideal contrast level for crisper images.
And the Natural High Density Picture image processor reduces noise elements by intelligently separating the
noise from the video signal for a purer more detailed picture. Enjoy a stunning display of realistic images,
amazing detail and sharpness, reduced noise and enhanced clarity with improved depth and contrast.
