Ionic Technology
Many aspects of modern living, including air conditioning,
contact with man-made fibres and air pollution contribute to
a build-up of static electricity in the hair. Even brushing and
towel drying the hair can increase these levels, causing the
surface of the cuticle to become rough. Consequently, hair may
have a dull appearance. High levels of static charge cause hair
to become “fly-away” and difficult to style. The ion generator
in this styler produces a stream of negative ions which act
to neutralise the static charge, smoothing the scales on the
cuticle for shiny, smooth and manageable hair so you can
achieve your desired style easily.
