Customer Satisfaction Questionnaire
Thank you for selecting a Williams product for your business. We would be very grateful if you could please complete the
Customer Satisfaction Questionnaire below along with any comments you may have regarding our products or the
service you have received. We have a commitment to continuing improvement and your feedback will help us to ensure
we develop our products and services to meet your requirements now and in the future. Please tick the relevant box:
What was your main reason for purchasing new refrigeration?
Kitchen refurbishment
What influenced your decision to purchase a Williams product?
How did you become aware of Williams?
Please circle your response:
How was our response to your enquiry?
Poor
Average
Good
Very Good
Excellent
How was the advice you received?
Poor
Average
Good
Very Good
Excellent
How was the service you received?
Poor Average
Good
Very
Good
Excellent
Other Comments:-
Name: .................................................................................. Position: ........................................................................
Company: .........................................................................................................................................................................
Address: ...........................................................................................................................................................................
................................................................................................................... Tel: .................................................................
Serial No: ....................................................................................................................
Thank you for taking the time to complete the questionnaire. Please fax your completed form to the
Marketing Department on 01553 817111 or send it to the address printed on the back cover of this
booklet.
Data Protection:
The details you supply will be stored on computer for use by Williams Refrigeration or any companies within Aga Foodservice Equipment
Ltd for producing performance data on customer satisfaction and to send you information on new product developments.
If you would prefer not to receive this information please tick this box:
New premises
Needed additional refrigeration
Replacement of broken equipment
Replacement of old equipment
Price
Previous experience
Brand
Recommendation
Specified Product
Model Specifications meet requirement
Advertising
Website
Reputation
Recommendation
Sales Person
Article in Trade Magazine
Sales Person
Direct Mail Leaflet
Summary of Contents for WBC10
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