digital CaMERaS
www.hasselblad.com
at the top end of the H system list, the H4d-50 is on its way to
becoming a workhorse for professional photographers who need
an easy-to-use and versatile camera to cover a variety of top qual-
ity assignments where only the best is good enough. the true
Focus with absolute Position lock feature combines with the Ultra
Focus feature to produce exceptionally sharp files. these are then
honed to perfection in Phocus using digital auto Correction for the
ultimate in quality. the Hasselblad Natural Color Solution (HNCS)
simply enables you to produce outstanding and reliable out-of-
the-box colors, with skin tones, specific product colors and other
difficult tones reproduced easily and effectively. When the situation
demands something a little extra, the H4d-50 can take full advan-
tage of the Hasselblad HtS 1.5 tilt/shift adapter. Futhermore, to
exploit its capabilities, the sensor unit can be used mounted on
large-format / technical / view cameras.
Backed by a wide range of extremely high performance lenses as
well as the whole line of accessories, the H4d-50 proclaims itself
as a formidable opponent in the medium format arena and an indis-
pensable tool for the professional photographer.
Raising the bar from H3D
Expanding on the great feature set of the H3d camera-line, a set of
new camera features are introduced with the H4d-50:
• new 3” tFt 24bit color display with large viewing angle
• new camera electronics delivering the basis for true Focus and
ultra fast auto Focus
• new true Focus auto-focus system with absolute Position lock
and new camera controls
• new aF assist lights for working in dark environments
• new
90
MB/sec read-write performance on Extreme Pro cards
from Sandisk
the H4d-50 camera system has been especially designed to meet
demands for both flexibility and ultimate image quality.
this includes:
• the freedom to choose between eye-level and waist-level view-
finders
• the choice of combining point-and–shoot and tilt/shift to solve
creative commercial challenges
• the ability to combine working tethered and untethered to get
the most of your camera system both on location and in the
studio
• the option of processing your raw images in Hasselblad’s
Phocus imaging toolbox, or working with your raw images directly
in apple or adobe imaging environments.
