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Hitachi Australia Pty Ltd (ABN 34 075 381 332)                                                      Page 1/3 

 

Hitachi Australia continues to set the standards for picture quality 
and connectivity with the launch of their 50 inch High Definition 
integrated TV 

 
5 January 2007 

 
 
 

 
 
 
 
 

 
 
 
Continuing their rollout of Integrated High 
Definition TV models, Hitachi has now entered 
the growing 50 inch screen segment with the 
introduction of the 50PD960DTA plasma TV.  
 
 
 

The 50PD960DTA, an elegant solution for the High Definition era 
Hitachi High Definition Digital TV’s (HDTV) offer breathtaking picture quality. Compared to 
both the analogue and Standard Definition digital formats, HDTV delivers outstanding detail, 
crisp edges, natural colours and stark contrasts culminating in an enthralling life like picture.  
 
Thanks to its superior resolution HDTV is ideally suited to large screen Home Cinema screens; 
delivering every nuance and detail of the original image. For the ultimate High Definition 
home cinema experience, Hitachi has added a 50 inch screen size to their line up with the 
introduction of the 50PD960DTA. The built-in High Definition tuner makes the HDTV viewing 
experience elegant and simple as there is no need to purchase an external set top box 
decoder.
 
When you think High Definition and connectivity, think Hitachi 
High Definition digital broadcasting is now available to the majority of Australians and the 
amount of content being broadcast is increasing all the time. Currently there are over 100 
hours of top rating shows, news programmes and sporting events broadcast each week. 
Current High Definition (HD) broadcasts in Australia have a maximum vertical resolution of 
1080 scanning lines (e.g. 1080i). The 50PD960DTA features Hitachi’s latest generation 
proprietary ALIS panel which has a full 1080 lines of vertical resolution, therefore there is no 
need for the image to be compressed in the vertical domain. Combined with its remarkable 
1.3 million display pixels, the 50PD960DTA can easily display Australian HD broadcasts 
without loss of picture quality. 
 

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