AVANTI
manual
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3
Timeless
desires...
THE LAMBRETTA STORY
ITALY 1947
Birth of an icon
During World War II Ferdinando Innocenti ran a steel tubing factory in the Lambrate
district of Milan in northern Italy, producing components for the Italian Air Force.
After the war Innocenti needed to find a new product in order for his business to survive.
Inspired by the Cushman scooters that the US army imported into Italy (as a means of
conveying information from one division to another and to transport individual soldiers
around the base), Innocenti realised he could apply most of the parts that the factory
was already producing to motor scooter production.
He saw the scooters as producing mobility for the masses. A reliable and fun transporta-
tion that was affordable for all and revolutionary in design. It was an idea of genius that
improved the quality of life for many, both in Italy and throughout the world.
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To make the Lambretta even more
appealing, he offered the scooter in six
pastel colours, keeping him one step
ahead of the other Italian motorcycle,
and by the late 1940s the Lambretta
was sold overseas.
Innocenti became one of the new
industrial giants of post-war Italy, and
the scooter phenomenon was on its
way to becoming a legend.
MODS LONDON
Swinging 60s’
The clamour for motor scooters went into decline with the advent of affordable cars,
but a revival came in the ’swinging 60s’, when young people in London with a love for
Italian fashion became enchanted with the scooter. Known as Mods they embraced the
Lambretta as an icon for their way of life. One of the biggest bands of this era, The
Who, had a huge influence on Mods culture. Their album Quadrophenia also became
the name of a tribute Mods film in the late 70s, which featured the Lambretta heavily.
Even today the name Lambretta is synonymous with the original Modmobile
– the Scooter – and the distinctive Italian influenced-style of that era.
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The scooters continued to produced in Italy until 1971. Lambretta was also manufac-
tured under license in France, Germany, Spain, India, Brazil, Colombia and Argentina,
making it a worldwide brand. In 1972, the Indian government bought the rights to the
Lambretta name, creating Scooters India Limited.
We want to capture that feeling of freedom, fun and independence that riding a scooter
makes you feel.
When you wear Lambretta, you can be sure that you have a unique and stylish watch for
every mood, occasion and time, communicating attitude and happiness!
We call it -
timeless desires….
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EL
Button
MODE
Button
Start/Stop
Button
Lap/Reset
Button
Button Overview
MODE Button [M]
l
To select the display among Timekeeping, Alarm, Chronograph and Timer Mode.
l
In Timekeeping / Alarm / Timer Mode: Hold down the button to enter the settings.
l
In Setting display: To select among different Settings.
Start/Stop Button [S/S]
l
To start or stop Chronograph / Timer running.
l
In Timekeeping Mode: Swap displaying between Local Time and World Time.
l
In Setting Display: To increase the setting value.
Lap/Reset Button [L/R]
l
To take a Lap time when Chronograph running.
l
In Timekeeping Mode: Display full name of city.
l
In Setting display: To decrease the setting value.
EL Button [EL]
l
To turn on the EL backlight for 3 seconds.
NOTE:
Check the coming
chapters for detailed
operations.
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11
Hour
hand
Minute
hand
Crown
Second
hand
Click
Set Analog Time
l
Gently pull out the
crown to the “click”
position.
l
Then turn the crown
either clockwise or
counter clockwise until
the time is set correctly.
l
When the time is set,
gently push the crown
back to its original
position.
Major Function Display
