DSC-W55/B
Cyber-shot® digital still camera
The DSC-W55 is a stand-out choice for style-conscious start-out or step-up camera customers who appreciate
real value and advanced technology. 7.2 MP imaging, Carl Zeiss® 3X Optical zoom lens and high sensitivity
combine to capture clear, high-detail images even in low light -- and with up to 380-shot Stamina® battery
power, 56 MB Internal Memory capacity and large 2.5” LCD screen, the DSC-W55 is ideal for family memories at
home or on the road.
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Step-up
7.2 MP Super HAD™ CCD
More megapixels give you more detail and
definition when you make big prints or crop
in tight on your subject. The advanced
Sony® Super HAD™ (Hole Accumulated
Diode) CCD design allows more light to pass
to each pixel, increasing sensitivity and
reducing noise.
Carl Zeiss® 3X Optical Zoom Lens Design
A top-quality Carl Zeiss® 3X Optical zoom
lens design helps the DSC-W55 bring
distant subjects closer and lets you frame
shots quickly for better composition -- a
real advantage for family sports, outdoor
fun and travel photos.
Large 2.5” LCD Screen
The DSC-W55 provides a large, bright LCD
screen for composing shots, checking
results, sharing your photos on location and
reading camera setup menus even in full
sunlight.
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High Sensitivity Mode
With high sensitivity of ISO 1000, the DSC-
W55 gives you better shots in low light so
you can shoot without flash to preserve the
mood -- great for birthday parties, indoor
gatherings and candid portraits.
Clear RAW™ Noise Reduction
The original Sony Clear RAW™ NR (Noise
Reduction) image processing technology
helps suppress color noise that can
accompany high-sensitivity shooting.
56 MB Internal Memory
The DSC-W55 allows you to capture a large
number of images without a flash memory
card, so it’s great for traveling or for quick
candid snapshots.
Memory Stick Duo™ Media Convenience
The DSC-W55 also has a built-in slot for
optional Memory Stick Duo™ or Memory
Stick PRO Duo™ media -- the compact, high-
capacity storage media that make it easily
to upload photos to your computer or make
lab-quality prints at home on your Sony
Picture Station™ digital printer (sold
separately).
Function Guide Text/Icon Display
An on-screen Function Guide text/icon
display makes it easy to learn the camera
functions that give you greater creative
freedom to adjust photo settings.
Versatile Color Modes
The DSC-W55 gives you greater creative
freedom to adjust color mode for the
creative results you want -- with Natural
setting for subtle colors, Rich setting for
more intense colors, in addition to
Monochrome and Sepia color settings.
Convenient Photo Modes
To adjust quickly for specific shooting
situations, the DSC-W55 lets you choose
from several convenient photo modes: Auto,
P-Auto, and Scene Selections for Twilight,
Twilight Portrait, Landscape, High
Sensitivity, Soft Snap, Snow, and Beach
environments.
14X Smart Zoom® Feature
The Sony Smart Zoom® feature
intelligently “ crops into” the central
portion of interest in your photo, avoiding
the image degradation of other digital
zooms.
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MPEG Movie VX Fine Mode
The DSC-W55 can capture VGA (640 x 480)
audio/video clips at high frame rate (up to
30 frames per second ), with length limited
only by the capacity of your media.
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Stamina® Battery Power
Sony lets you capture up to 380 shots with
a fully charged NP-BG1 Lithium Ion battery -
- enough shooting capacity to cover a long
weekend or a whole vacation.
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Burst Mode
You can fire off four shots automatically at
7.2 MP mode or up to 64 shots at VGA
Standard mode -- a great way to capture a
child’s first steps or a pet’s best tricks.
Picture Motion Browser Software
Supplied software makes it easier to
upload, organize and search photos on your
PC -- and provides a convenient map view
function to sort photos by location and
display their origin on a world map by using
an optional GPS unit.