KDL-40V3000
BRAVIA® V-Series Digital LCD Television
Key Features
10-bit 16:9 Full HD 1080p Resolution Panel (1920x1080)
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BRAVIA Engine™ EX Video Processor
Live Color Creation System featuring WCG-CCFL backlight
Advanced Contrast Enhancer (ACE)
Dynamic Contrast Ratio 16,000:1 (On-screen Contrast Ratio
2000:1 )
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Xross Media Bar® (XMB) Advanced HD User Interface
DMe Feature Expansion Capability
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ATSC Digital Tuner with unscrambled digital cable (QAM)
capability
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Digital Amplifier with S-Force Front Surround
Sleep Timer
True Cinema 24p input capability (HDMI input)
Composite Video x 3
Key Technologies
Full HD 1080
When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display
panels. And BRAVIA V-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than
twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge
1080p Blu-ray disc™ player. And working with BRAVIA Engine™ EX everything from standard definition and high definition is
upconverted to 1080p6 for a picture so real it's like you're actually there.
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1920 x 1080 Panel Resolution
When it comes to high-definition TV the pinnacle of performance is achieved by using 1920
x 1080 display panels. And BRAVIA V-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million
pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by
our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA Engine™ EX everything from standard definition and
high definition is upconverted to 1080p for a picture so real it's like you're actually there.
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10-bit Processing and 10-bit Display
While it's great to state that a TV is capable of creating billions of colors it's a whole
lot better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit
display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel.
What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.
BRAVIA Engine™ EX Full Digital Video Processor
The BRAVIA Engine EX full digital video processing system is based on
Sony's
renowned BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to
upconvert 480i standard definition signals via Digital Reality Creation Multi Function v1.0 technology for a picture with more
detail and definition.
Live Color Creation™ System featuring WCG-CCFL
Decades of television know how allow us to realize that an LCD TV is
more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen
components and circuits to optimize system quality, among these are the color creation and processing functions. That’s
what Live Color Creation technology is all about. It starts with the BRAVIA Engine™ EX video processing system, which
enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s
phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The
combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right
into the picture.
Advanced Contrast Enhancer (ACE) Function
Sony’s Advanced Contrast Enhancer (ACE) builds on our excellent on-
contrast ratio performance of 1600:1 . A Dynamic Contrast Ratio of up to 13,000:1 is achieved by using real-time image
processing to adjust the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony
focuses on actual picture performance avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks
in darker scenes, as well as better shadow detail in other scenes for a difference that you can see.
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24p True Cinema (24p Input Capability)
Many movies are filmed at 24 frames per second (fps) and prime time TV
programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high
definition video content such as Blu-ray Disc™ in 24p. Sonywisely takes advantage of this by including 24p output capability
on their BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will include 24p input capability. The benefit?
Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.
